Director, Brand & Integrated Marketing

About the Company

Nanit is moving families beyond overwhelm by transforming how parents understand their baby's early years. We combine advanced AI, real-world data from billions of sleep hours, and clinical expertise to deliver the clarity and confidence every parent deserves. Trusted by over one million families and backed by $125M in funding, we're building an entirely new category: predictive parenting intelligence.

Responsibilities

• Develop insights-driven marketing briefs that translate brand and business objectives into clear strategies
• Build integrated campaigns in partnership with the growth team, aligning on channel mix and audience targeting
• Bring a content-forward sensibility to campaign development to ensure authentic resonance across platforms
• Identify and activate on real-time cultural moments, trends, and conversations
• Partner with the social team to surface audience insights and test creative hypotheses
• Support retail marketing strategy for key partners including Amazon, Babylist, and Target
• Identify and evaluate brand partnership opportunities and manage relationships from concept to execution
• Maintain a strong pulse on competitive and cultural trends to inform storytelling

Requirements

• 8-10 years of experience in integrated marketing or brand strategy
• Experience at a fast-paced growth stage company preferred
• Keen awareness of cultural trends, consumer behaviors, and emerging platforms
• Track record of building campaigns that overdeliver relative to budget
• Strong channel fluency, especially in paid social and digital
• Experience in production and working with internal/external content teams
• Experienced people manager with a track record of mentoring high-performing teams
• Ability to operate in a fast-moving environment where processes may not be fully defined