Director Brand Communications Iberia

Responsibilities

• Lead the Iberia Brand Communications strategy, PR, and talent strategy in alignment with Europe and Global brand goals.
• Shape and deliver integrated brand campaigns across all consumer touchpoints, including partners, channel marketing, and publishing.
• Drive the development of sell-in tools and cross-category activation plans to support product launches throughout the GTM cycle.
• Manage marketing budgets, monitor campaign effectiveness, and optimize performance using data and audience insights.
• Build an ecosystem of creators, influencers, and cultural icons to deliver locally resonant brand storytelling.
• Lead Corporate PR, CSR, and brand protection initiatives to safeguard reputation at the Zone and Country level.
• Coach and develop the Brand Communications team to foster a high-performance, collaborative culture.

Requirements

• University degree in Business, Marketing, Communications, or a related field.
• 8+ years of experience in brand communications, marketing, or commercial roles.
• 4+ years of experience leading teams within a cross-functional and matrix environment.
• Fluency in both English and Spanish.
• Proven experience managing marketing working budgets.
• Ability to travel up to 30%.
• Strong strategic thinking, decision-making, and interpersonal communication skills.

Preferred Qualifications

• Established relationships with key media outlets and industry partners.
• Deep passion for and understanding of the sports, fashion, and entertainment industries.
• Advanced expertise in analyzing marketing and media KPIs.

About the Company

adidas is a global leader in the sports industry, driven by a winning culture that values courage, ownership, innovation, teamplay, integrity, and respect. We believe in the power of sport to change lives and are committed to fostering a diverse and inclusive environment where every athlete feels they belong.