Director, Audience Analytics

Responsibilities

• Lead the development of audience workstreams and addressable strategies aligned with client goals
• Identify and analyze key audience trends to inform paid media planning and creative development
• Develop audience segmentation strategies within the tech stack to drive performance-based advertising
• Collaborate with media planning and activation teams to maximize reach and conversion across programmatic and social platforms
• Oversee audience testing roadmaps and monitor real-time campaign performance
• Serve as a key point of contact for client stakeholders and present audience insights
• Provide guidance and mentorship to junior team members

Requirements

• 7+ years of experience in audience strategy, data analytics, paid media, or performance marketing
• Strong understanding of audience segmentation, targeting, and activation in programmatic and social media
• Experience with Data Management Platforms (DMPs) and Customer Data Platforms (CDPs)
• Excellent communication, presentation, and interpersonal skills
• Proven ability to manage projects and lead teams
• Strong client management skills
• Analytical and problem-solving skills focused on data-driven performance

Preferred Qualifications

• Experience in marketing or media at a client or agency servicing major clients
• Experience with SQL or other data querying languages
• Certifications in programmatic advertising or social media marketing

Benefits

• Medical and dental coverage
• 401(k) plans
• Flex spending
• Life insurance and disability
• Employee discount program
• Employee stock purchase program
• Paid family benefits