Director, App Acquisition & Lifecycle Marketing

Responsibilities

• Define and lead KAYAK's lifecycle marketing strategy and CRM efforts to drive app activation, repeat usage, and retention.
• Lead and scale global app acquisition strategies, owning the end-to-end growth funnel from awareness to first booking.
• Design and execute multi-channel paid app acquisition programs across search, social, and other app networks.
• Oversee App Store Optimization (ASO) for iOS and Android to improve organic discoverability and conversion.
• Manage the "Get the App" (GTA) and web-to-app journey in partnership with Product and Engineering teams.
• Build, mentor, and lead a high-performing team of specialists across app acquisition and lifecycle marketing.
• Partner with Analytics and Data Science to refine measurement, attribution, and experimentation frameworks.

Requirements

• 8+ years of experience in growth marketing, CRM, lifecycle marketing, or mobile app marketing.
• Proven track record managing high-performing engagement and acquisition programs at scale.
• Deep expertise in CRM channels including email and push notifications.
• Strong understanding of mobile app ecosystems, app growth strategy, and performance marketing.
• Experience owning paid acquisition and re-engagement campaigns across major digital platforms.
• Data-informed approach to decision-making and experience analyzing campaign metrics.
• Proven experience building and leading marketing teams.
• Bachelor's degree or equivalent professional experience.

Preferred Qualifications

• Experience in travel, e-commerce, or consumer technology.
• Familiarity with A/B testing and experimentation frameworks.
• Experience working with globally distributed teams or across multiple markets.
• Knowledge of privacy regulations and their impact on mobile attribution.

Benefits

• Hybrid work model with travel discounts.
• Mental health support including company-paid therapy and Headspace subscriptions.
• Generous paid vacation, parental leave, and a company-wide week off annually.
• Professional development opportunities and leadership training.
• Competitive retirement and health plans.
• Free lunch two days per week.

About the Company

KAYAK, part of Booking Holdings, is a leading travel search engine. We help millions of travelers find flights, stays, rental cars, and vacation packages. With a portfolio of global brands including momondo and Cheapflights, we focus on innovation to make it easier for everyone to experience the world.