Director, AI Powered Measurement

Responsibilities

• Define and lead the product vision and roadmap for AI-driven marketing measurement capabilities.
• Partner with data science and engineering teams to design scalable methodologies including incrementality testing, attribution modeling, and ROI forecasting.
• Translate complex technical concepts into marketer-friendly tools for brand marketers, agency planners, and CMOs.
• Collaborate with clients and industry partners to establish next-generation measurement standards for cross-channel attribution.
• Lead cross-functional teams to deliver best-in-class UX for measurement dashboards, reporting APIs, and real-time insights.
• Monitor competitive trends in AI, marketing analytics, and ad measurement to inform product strategy.
• Partner with commercial teams to craft go-to-market strategies and monitor KPIs for product adoption.

Requirements

• 8+ years of product management or product leadership experience, ideally in ad tech, martech, or marketing analytics.
• Deep knowledge of media measurement methodologies, including MTA (multi-touch attribution), MMM (marketing mix modeling), and causal/incrementality testing.
• Demonstrated experience building or integrating complex, technology-enabled AI/ML-driven products.
• Strong background in the AdTech/MarTech space, including familiarity with programmatic media, DSPs, SSPs, and CDPs.
• Proficiency in data programming languages, specifically SQL and/or Python.
• Familiarity with data visualization, deep learning frameworks (e.g., TensorFlow/PyTorch), and agentic frameworks (e.g., LangChain).
• Excellent communication and stakeholder management skills with the ability to influence at executive levels.

About the Company

Publicis Groupe is a global leader in communication, positioned at every step of the value chain from consulting to execution. Through our MRCL platform, we power creative and media personalization at scale, combining marketing transformation and digital business transformation to drive brand growth for our clients worldwide.