Directeur Marketing Opérationnel/Growth Marketing B2B

Responsibilities

• Define and lead the digital marketing and lead generation strategy
• Build and optimize inbound, outbound, and ABM tunnels
• Implement and orchestrate marketing tools including CRM, marketing automation, tracking, and dashboards
• Structure data governance including targeting, enrichment, scoring, and reporting
• Monitor performance metrics such as leads, MQL, SQL, transformation rates, and revenue contribution
• Collaborate closely with business, sales, and IT teams

Requirements

• 10+ years of experience in B2B operational or growth marketing
• Strong expertise in lead generation, data marketing, and MarTech tools
• Business-oriented, data-driven, and performance-focused mindset
• Proficiency in Salesforce and/or Microsoft Dynamics
• English proficiency desired

Benefits

• Professional training on business expertise and sales techniques
• Career evolution opportunities toward management
• Team building activities (laser game, escape game, karting, skiing)
• Executive status with fixed salary + uncapped variable + participation bonus
• Meal vouchers and health insurance
• Hybrid work (2 days remote per week)

About the Company

EPSA Innovation is an expert in innovation financing, supporting companies from startups to large groups in R&D projects, tax credits (CIR), and public funding.