Direct-to-Consumer Lead Poland

Responsibilities

• Develop and execute the long-term Direct-to-Consumer growth strategy for Sodastream in Poland.
• Own the D2C P&L, including revenue, profitability, and sustainable growth targets.
• Lead the development and optimization of the online store experience across desktop and mobile.
• Partner with Media and Digital teams to execute customer acquisition strategies and manage performance budgets.
• Drive CRM initiatives, including email marketing, marketing automation, and loyalty/subscription programs.
• Manage promotional strategy, pricing architecture, and product bundling initiatives.
• Analyze end-to-end consumer journeys to improve satisfaction and increase customer lifetime value.
• Collaborate with Supply Chain, Finance, and IT teams to ensure operational excellence and product availability.

Requirements

• 5+ years of experience in E-commerce, Direct-to-Consumer, Digital Marketing, or Online Sales.
• Proven track record of delivering revenue growth and profitability in a D2C environment.
• Hands-on experience managing e-commerce platforms such as Shopify, Magento, or similar.
• Expertise in CRM, marketing automation, and customer retention strategies.
• Strong knowledge of performance marketing channels (Paid Search, Social, Display, etc.).
• Proficiency in data analytics tools like Google Analytics (GA4), Power BI, or Tableau.
• Fluent English (written and spoken) is required.
• Strong commercial mindset with the ability to translate data into actionable business insights.

Preferred Qualifications

• Experience in FMCG, consumer goods, or subscription-based business models.
• Experience with conversion rate optimization (CRO) and A/B testing methodologies.
• Knowledge of additional Central European languages.

Benefits

• Competitive annual salary with an expected starting range of 231,000 PLN gross.
• Eligibility for an annual performance-based bonus of 15%.
• Comprehensive benefits package to support employees and their families.

About the Company

PepsiCo is a global leader in food and beverage, creating more smiles and opportunities on a global scale. Through brands like Sodastream, we continue to innovate and deliver sustainable growth in the digital and consumer landscape.