Digital Strategist

Responsibilities

• Lead the end-to-end planning and execution of digital marketing campaigns to engage and grow artist audiences.
• Architect content strategies across all major social platforms, contributing to the creative process from ideation to distribution.
• Manage artist social media accounts, ensuring content is platform-native and optimized for engagement.
• Develop strategies to grow 1st-party data and nurture fan communities on platforms like Discord and Reddit.
• Collaborate with the Creator marketing team to identify influencers and drive track-level usage.
• Source content creators and manage small content shoots, including briefing suppliers and ensuring quality.
• Own campaign tracking, documentation, and reporting, using data to communicate insights.

Requirements

• 3+ years of experience working on digital marketing campaigns with a proven track record of success.
• Deep understanding of marketing principles, best practices, and growth tactics.
• Strong knowledge of internet culture and social media trends.
• Data-minded approach with the ability to use insights to inform marketing decisions.
• Excellent communication skills and a collaborative team player mindset.
• Highly organized with the ability to manage multiple tasks and meet deadlines.

Preferred Qualifications

• Experience in creating or commissioning social-first content first-hand.
• Familiarity with digital marketing tools and analytics platforms.
• Previous experience or internship in music, entertainment, or a related digital field.

About the Company

Warner Music Group is a global collective of music makers, tech innovators, and creatives. As a leading force in the music industry, WMG champions both emerging artists and global superstars through its diverse range of premier recording labels and publishing companies.