Digital Strategist

Responsibilities

• Lead and develop comprehensive social media and content strategies aligned with brand and business objectives
• Act as a social media expert by monitoring emerging platforms, formats, creators, and cultural trends
• Collaborate with creative teams to brief, co-create, and deliver performance-driven content executions
• Monitor and analyze real-time social media performance to identify optimization opportunities
• Translate complex data and insights into actionable reports and strategic recommendations for clients
• Ensure consistency, relevance, and innovation across all social touchpoints

Requirements

• Minimum of 5 years of experience in Digital Strategy
• Proven expertise in leading social media and content strategies
• Deep understanding of emerging social media platforms and cultural trends
• Demonstrated ability to collaborate with creative teams
• Strong analytical skills for performance monitoring and optimization
• Ability to translate data into actionable strategic recommendations

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce. The agency is recognized as a leader in marketing creative, content services, and global digital experience, working with blue chip clients such as Microsoft, Nestlé, and Coca-Cola.