Digital Services Coordinator

Responsibilities

• Investigate and analyze market conditions, consumer needs, costs, prices, and direct competitors to support product development decision-making.
• Analyze and evaluate statistics regarding product usage, behavior, and profitability to ensure business objectives are met.
• Design, execute, and control market implementation plans, including communication campaigns and product launches.
• Establish and train administrative processes for service products to ensure correct functioning and budget adherence.
• Develop new digital service products based on market research and consumer behavior to satisfy point-of-sale needs.

Requirements

• Degree in Business Administration or Marketing.
• At least 1 year of experience as an Administrative Analyst, Commercial Strategy Analyst, or New Product Development Analyst.
• Intermediate English proficiency.
• Advanced Excel and Market Research skills.
• Expert knowledge in Project Evaluation and Consumer Trend Analysis.
• Advanced knowledge of Costs, Budgets, and Market Development.

About the Company

Arca Continental is a leading beverage company and the second-largest Coca-Cola bottler in Latin America. This role is part of Yomp!, a technological innovation company within the Arca Continental group dedicated to the growth and modernization of local convenience stores across Mexico and Peru.