Digital Performance Manager

About the Company

Halter is on a mission to enable farmers and graziers to run the most productive and sustainable operations through innovative technology. Backed by Tier 1 investors, we are transforming the agricultural industry by solving complex problems with high-performance teams.

Responsibilities

• Own Halter's paid social strategy globally, managing Meta ad accounts end-to-end
• Drive the creative testing roadmap in collaboration with Brand and Regional teams
• Lead expansion into emerging channels including TikTok, YouTube, and programmatic platforms
• Manage and optimize lead generation and pipeline targets across NZ, AU, and US markets
• Use AI tools for creative analysis, audience research, and rapid iteration
• Diagnose performance fluctuations related to creative fatigue, audience saturation, or landing page issues

Requirements

• Proven experience running paid social against real lead or revenue targets
• Creative-first approach to media buying with ability to brief and test video/static assets
• Deep understanding of CPL, CAC, and the full conversion funnel
• Ability to build audience strategies that flex across different global markets and customer segments
• Proficiency in using AI as a core productivity and analysis tool

Preferred Qualifications

• Experience scaling paid social in high-growth SaaS, hardware, or ag-tech businesses
• Experience launching and scaling new paid social channels from zero
• Experience working closely with creative teams to build high-velocity testing engines

Benefits

• Inclusive remuneration package including salary and employee stock ownership plan
• 6 months fully paid parental leave for primary caregivers
• 4 weeks fully paid secondary caregiver leave
• Annual $1,000 self-development budget
• Wellness leave and unlimited paid annual leave
• Southern Cross Health Insurance partnership