Digital Performance Analyst

Responsibilities

• Discover and communicate actionable insights regarding user behavior on websites and digital acquisition channels
• Transform complex data into clear narratives and strategic business recommendations for marketing, product, and business development
• Monitor and analyze web traffic, user behavior, navigation flows, and conversion funnels using Adobe Analytics or GA4
• Identify audience patterns to optimize user experience (UX) and reduce friction points
• Perform web user segmentation analysis to understand performance differences between groups
• Analyze paid search campaign performance (Google Ads, Bing Ads) including keyword performance, CPC, CPA, ROAS, and conversion rates
• Measure brand campaign performance across digital channels (display, social, video) in terms of reach, frequency, impressions, and engagement
• Collaborate with CRO and UX teams to translate findings into website improvements
• Create regular reports and intuitive dashboards using Looker Studio, Tableau, or Power BI
• Proactively identify trends, anomalies, and improvement opportunities in digital performance

Requirements

• 3+ years of experience in Digital Performance, preferably in advertising or marketing agencies
• Bachelor's degree in Marketing, Communication, Statistics, Engineering, or a related field
• Proficiency in Adobe Analytics, GA4, Power BI, Looker, Google Ads, and Meta Ads Manager
• Advanced English proficiency is indispensable

Benefits

• Hybrid work modality
• Work tools provided
• Competitive remuneration
• Flexible schedule
• Short Fridays
• Development and growth plans
• Diverse and inclusive work environment

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce. The agency is recognized as a leader in marketing creative, content services, and digital experience, working with blue-chip clients like Coca-Cola, Microsoft, and Nestlé.