Digital Media Supervisor

Responsibilities

• Support strategic audience planning, design, and advanced implementation for portfolio brands
• Ensure best practices for setup and segmentation in Meta Ads, DV360, and TikTok Ads
• Design, implement, and monitor media effectiveness tests including Brand, Geo, and Sales Lift
• Manage investment control for strategic initiatives and innovations within squads
• Drive first-party data (1PD) collection initiatives ensuring quality and compliance
• Act as a regional interlocutor with the LATAM team to adapt strategies for the Brazilian market
• Maintain direct strategic contact with clients to track innovation projects and business results

Requirements

• Advanced technical knowledge of Meta Ads, DV360, and TikTok Ads
• Advanced English proficiency (speaking, reading, and writing)
• Experience with measurement methodologies such as Brand Lift, Geo Lift, and Sales Lift
• Strong data storytelling skills to translate technical data into business results
• Knowledge of first-party data (1PD) capture, enrichment, and activation strategies
• Proficiency in PowerPoint, Excel, PowerBI, or DataStudio
• Highly collaborative profile with strong organizational and communication skills

Preferred Qualifications

• Intermediate or advanced Spanish
• Previous experience in advertising agencies serving CPG (Consumer Packaged Goods) accounts
• Basic knowledge of data privacy laws (LGPD) and data management tools (CDP/CRM)

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.