Digital Marketing Specialist

Responsibilities

• Advance VCEA's visibility, reputation, and engagement through strategic social media leadership and multimedia storytelling
• Manage the College’s digital platforms and produce high-quality photo and video content
• Collaborate with leadership to amplify faculty research, student success, and institutional impact
• Use digital analytics to guide content decisions and enhance performance across diverse audiences

Requirements

• Bachelor’s degree in public relations, communications, marketing, or a relevant field
• Two years of professional experience in media, public relations, or marketing (including electronic media)
• Demonstrated experience producing photography and video content
• Strong writing and editing skills tailored for digital audiences
• Proficiency using analytics tools such as Google Analytics or platform insights
• Effective project and time management skills

Preferred Qualifications

• Experience in higher education or research communications
• Familiarity with technical or STEM subject matter
• Proficiency with Adobe Creative Cloud (Premiere Pro, Photoshop, Illustrator)
• Experience with paid social media advertising
• Knowledge of CRM and marketing automation platforms

Benefits

• Comprehensive medical, dental, life, and disability insurance
• Paid sick and vacation leave plus paid holidays
• Retirement and deferred compensation options
• Employee tuition waiver and training/development opportunities

About the Company

Washington State University (WSU) is Washington's land-grant university, dedicated to academic excellence and innovative research. The Voiland College of Engineering and Architecture (VCEA) is a key part of the WSU community, driving impact through cutting-edge engineering and architectural advancements.