Digital Marketing Specialist

Responsibilities

• Manage and optimize paid acquisition campaigns across multiple channels including Google Ads, Meta Ads, Reddit, Snapchat, and programmatic platforms.
• Monitor daily campaign performance and adjust budgets, bidding strategies, creatives, and targeting to maximize efficiency.
• Launch and manage multi-market campaigns across both web and app acquisition funnels.
• Track and improve key performance indicators such as CPA, ROAS, CTR, CAC, installs, and conversion rates.
• Conduct A/B testing on creatives, landing pages, audiences, and ad copy to drive performance.
• Support the implementation and management of tracking infrastructure using Google Tag Manager (GTM), GA4, Meta Pixel, and Conversion APIs (CAPI).
• Build reports and dashboards to monitor campaign and funnel performance.

Requirements

• 3–6+ years of experience in digital marketing, paid media, or performance marketing.
• Bachelor’s degree in Marketing, Digital Marketing, Business, Analytics, or a related field.
• Hands-on experience managing campaigns within Google Ads and Meta Ads.
• Strong understanding of tracking, attribution, pixels, and event tracking.
• Proficiency with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Business Manager.
• Analytical mindset with the ability to interpret complex data and optimize performance.

Preferred Qualifications

• Experience within fintech, trading, FX/CFD, crypto, or financial services.
• Familiarity with mobile attribution platforms, APIs, and server-side tracking.
• Exposure to AI tools and automation platforms for marketing workflows.
• Experience with Looker Studio or similar reporting and analytics tools.

About the Company

ThinkMarkets is a global financial technology company specializing in providing multi-asset trading solutions to thousands of clients around the world. Through our flagship ThinkTrader platform, we provide seamless access to global markets and thousands of products, bridging the gap between traders, investors, and platforms.