Digital Marketing Specialist

Responsibilities

• Manage and optimize paid acquisition campaigns across Google Ads, Meta Ads, Reddit, Snapchat, and various programmatic platforms
• Monitor daily campaign performance and adjust budgets, bidding strategies, and targeting to maximize efficiency
• Launch and manage multi-market campaigns across both web and app acquisition funnels
• Track and improve key performance indicators including CPA, ROAS, CTR, CAC, and conversion rates
• Conduct A/B testing on creatives, landing pages, audiences, and ad copy to drive performance
• Support the implementation and management of tracking infrastructure using GTM, GA4, Meta Pixel, and Conversion APIs
• Build reports and dashboards to monitor campaign and funnel performance
• Collaborate with creative teams to develop high-performing ad messaging and assets

Requirements

• 3–6+ years of experience in digital marketing, paid media, or performance marketing
• Bachelor’s degree in Marketing, Business, Analytics, or a related field
• Hands-on experience managing campaigns within Google Ads and Meta Ads
• Proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• Strong understanding of performance metrics such as CPA, ROAS, LTV, and CAC
• Experience within fintech, trading, FX/CFD, crypto, or financial services
• Analytical mindset with the ability to interpret complex data and provide actionable recommendations

Preferred Qualifications

• Familiarity with mobile attribution platforms, APIs, and server-side tracking
• Exposure to programmatic advertising platforms and DSPs
• Experience using Looker Studio or similar reporting and analytics tools
• Knowledge of AI tools and automation platforms for marketing workflows

About the Company

ThinkMarkets is a global financial technology company specializing in multi-asset trading solutions. Through our flagship ThinkTrader platform, we provide clients worldwide with 24-hour access to global markets and thousands of products, bridging the gap between traders and the world's financial markets using the latest technology.