Digital Marketing Specialist, Social Commerce

Responsibilities

• Own execution of Social Commerce campaigns for North America, focusing on Creator affiliate performance and revenue growth
• Manage TikTok Shop agency (TSP) operations, including creator sourcing, activation, and performance tracking
• Drive Top Creator engagement through onboarding, relationship management, and activation of high-impact partners
• Monitor and optimize affiliate performance across content output, conversion, and GMV contribution
• Manage marketing spend pacing against targets to ensure efficient investment and clear ROI visibility
• Scale creator output and quality through testing, insights, and targeted incentives
• Stay current on TikTok Shop trends and creator ecosystem dynamics to inform strategy

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 2+ years of experience in Influencer Marketing, Affiliate, Social Commerce, or creator-led campaign execution
• Strong understanding of TikTok Shop and Creator affiliate ecosystems
• Experience managing agencies, creator partnerships, or external vendors in a fast-paced environment
• Strong organizational and project management skills with the ability to manage multiple priorities
• Collaborative and proactive mindset with strong cross-functional communication skills

Benefits

• Medical, dental, and vision coverage
• Life and AD&D, short-term and long-term disability coverage
• Paid time off
• 401k program including company match
• Company incentive program eligibility

About the Company

Crocs, Inc. is a global leader in casual footwear, known for its comfort, style, and ability to break molds. We encourage our team members to bring their authentic selves to work and create something better every day.