Posted 10 hours ago
Digital Marketing Specialist
SGSDigital Marketing Specialist
Requirements
3–5 years digital marketing experience, B2B or industrial sector experience preferred, SEO/SEM proficiency, CRM and marketing automation experience, Google Analytics proficiency, Strong writing and storytelling skills
Skills
SEOSEMGoogle AnalyticsHubSpotMeta Business Suite
About the role
Responsibilities
- Plan, launch, and optimize digital campaigns across Google, Meta, LinkedIn, and TikTok
- Collaborate on video, podcast, webinar, and brochure content for brand initiatives
- Drive organic and paid search performance through SEO and SEM strategies
- Build and manage segmented email marketing campaigns using CRM tools
- Own the social media calendar and execution across multiple platforms
- Track KPIs and generate insights using GA4, Power BI, or Data Studio
- Update and optimize website content, landing pages, and conversion funnels
- Work cross-functionally with business units, sales teams, and external agencies
Requirements
- 3–5 years in digital marketing, preferably in B2B or industrial sectors
- Strong grasp of SEO, SEM, social media, and email marketing
- Experience with CRM tools and marketing automation
- Proficiency in Google Analytics, Meta Business Suite, and LinkedIn Campaign Manager
- Excellent writing, editing, and storytelling skills
- Ability to manage multiple projects and meet deadlines
Preferred Qualifications
- Video editing experience
- Podcast production experience
- Graphic design experience
About the Company
SGS is the world’s leading inspection, verification, testing and certification company, recognized as the global benchmark for quality and integrity.
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SGS · Sandton
