Digital Marketing Specialist

Responsibilities

• Oversee HubSpot-driven digital marketing campaigns including creation, management, and optimization
• Develop and execute cutting-edge digital campaigns from conception to launch
• Define, measure, evaluate, and report relevant KPIs
• Work cross-departmentally to align campaign strategies and goals
• Provide actionable insights into campaign performance to stakeholders
• Conduct keyword research, website research, ad grouping, and audience targeting
• Maintain knowledge of industry best practices and new technologies

Requirements

• 2-5 years of search engine marketing (SEM) experience
• 2-5 years of experience with HubSpot and inbound marketing methodology
• Certifications in Google Ads and Google Analytics
• Strong knowledge of reporting tools like Databox or MS Power BI
• Effective writing, verbal communication, and presentation skills
• Strong analytic skills and ability to relate results to business objectives
• Proficient project management and multitasking skills

About the Company

HexaGroup is a B2B digital marketing agency specializing in Inbound and ABM for businesses looking to optimize growth. We are a member of BBN, The World #1 B2B Agency.