Digital Marketing Specialist – E-commerce

Responsibilities

• Develop and execute digital marketing strategies to grow 3rd party e-commerce sales and brand awareness.
• Manage digital campaigns across e-commerce platforms, including paid media, SEO, social, and CRM.
• Optimize Amazon advertising using Sponsored Products, Sponsored Brands, and Sponsored Display.
• Perform keyword research and optimize product listings for organic and paid synergy.
• Monitor and analyze key performance metrics such as ACoS, ROAS, CTR, and conversion rates.
• Manage advertising budgets, adjusting allocations based on seasonality and inventory.
• Collaborate with sales managers and brand principals to align ads with pricing and promotions.

Requirements

• Master's degree in marketing or business.
• 4–6 years of digital marketing experience, with 2–4 years focused on B2B or e-commerce.
• Proven experience working with e-commerce platforms such as Amazon, Namshi, or Noon.
• Extensive experience with Amazon advertising tools, including campaign management and invoicing.
• Strong data-driven mindset with the ability to extract actionable insights from complex data.
• Excellent copywriting, communication, and project management skills.

Preferred Qualifications

• Experience with account-based marketing (ABM) strategies.
• Familiarity with wholesale pricing structures and B2B order management systems.
• Hands-on experience managing significant digital advertising budgets.

About the Company

Movado Group is a major player in the global watch industry, managing a portfolio of ten widely respected brands including Movado, Coach Watches, and Tommy Hilfiger Watches. With a history dating back to 1961, we offer a dynamic environment where employees gain hands-on exposure to all aspects of the luxury goods business.