Digital Marketing Specialist

Responsibilities

• Set up and manage paid search and display campaigns on Yahoo! Japan Search Ads and Yahoo! Display Ads (YDA).
• Plan and execute SmartNews sponsored content campaigns targeting researchers and academic audiences in Japan.
• Manage ResearchGate advertising campaigns for the Japan market.
• Write and localize ad copy, headlines, and CTAs in natural Japanese, tailored to each platform.
• Monitor campaign performance daily, tracking CTR, CPC, impressions, and conversion rates.
• Optimize keyword bids, audience targeting, and creatives based on performance insights and data analysis.
• Prepare monthly campaign performance reports for internal stakeholders and client review.
• Collaborate with account managers to secure campaign approvals and incorporate creative feedback.

Requirements

• Full Japanese language proficiency (written and spoken).
• At least 2 years of experience in digital marketing or paid media campaign management.
• Hands-on experience managing campaigns on Yahoo! Japan Search Ads and/or Yahoo! Display Ads (YDA).
• Strong familiarity with the Japanese digital advertising ecosystem.
• Proficiency in campaign performance tracking, analysis, and reporting.

Preferred Qualifications

• Experience with SmartNews or other Japanese content discovery advertising platforms.
• Familiarity with ResearchGate or other researcher-focused advertising platforms.
• Prior exposure to academic publishing, research services, or B2B digital marketing.
• JLPT/NAT certification.

Benefits

• Flexibility to work remotely from anywhere in India.
• Access to exclusive interviews with industry experts and articles on the latest industry trends.
• Exposure to global research and an insider’s view of the multi-million-dollar publishing industry.

About the Company

Established in 2002, CACTUS is a leading technology company specializing in expert services and AI-driven products that improve how research gets funded, published, communicated, and discovered. With a global workforce of over 3,000 experts and offices worldwide, CACTUS is a pioneer in workplace best practices and a recognized leader in the scientific communications industry.