Digital Marketing Manager

Responsibilities

• Develop and execute digital marketing strategies for an artist portfolio, focusing on social roll-outs, community building, and fan data
• Translate artist identity into digital storytelling on platforms like TikTok, Snapchat, Stationhead, and WhatsApp/SMS
• Coordinate digital setups including campaign pages, social assets, and other digital touchpoints
• Manage short-form content strategies and collaborate with internal teams and external partners for high-quality productions
• Develop fan and UGC marketing strategies to stimulate engagement, fanbase growth, and streaming
• Build and segment fanbases using a data-driven approach to utilize first-party data
• Monitor trends, performance, and viral moments in real-time to identify new opportunities
• Analyze, report, and optimize campaigns based on data insights
• Advise artists, management, and internal teams on digital strategy and platform best practices

Requirements

• Minimum 3 years of experience in digital marketing, preferably in the music industry or a related creative sector
• Strong strategic mindset with the ability to spot opportunities and develop impactful campaigns
• Thorough knowledge of the digital landscape and fan communities
• Excellent communication skills to convey an artist's unique voice
• Experience collaborating with artists, management, and external partners
• Analytical and data-driven approach to optimization
• Deep understanding of platforms like TikTok and digital tools for fan engagement
• Broad musical taste with affinity for pop, hip-hop, dance, and singer-songwriter genres
• Fluency in Dutch and English (written and spoken)

Benefits

• Inspiring and dynamic work environment within a major international music company
• Collaboration with a passionate, creative, and international team
• Opportunities for personal development and growth
• Attractive salary package with competitive secondary benefits
• Access to music events, festivals, and concerts

About the Company

We represent world-class artists including Adele, Beyoncé, Harry Styles, and Travis Scott. Our Benelux team consists of 70 driven professionals dedicated to adding value to artists and music lovers alike.