Digital Marketing Manager

Responsibilities

• Develop and execute digital marketing strategies to promote products
• Manage a team of digital marketing specialists and coordinate efforts to achieve goals
• Utilize social media platforms and analytics tools including Facebook, Instagram, and Twitter
• Use data analysis and visualization tools such as Facebook Ads Manager, Google AdWords, and Excel
• Monitor web analytics via Google Analytics (UA | GA4) to assess paid campaign impact
• Identify core target audiences and manage consumer acquisition and growth
• Implement and manage social media strategies and campaigns
• Maximize platform-wise spending efficiency based on objectives
• Conduct competitor analysis and market research
• Monitor SEO and user engagement to suggest content optimization

Requirements

• Bachelor's degree in marketing or a related field
• Minimum 3+ years of experience in Digital Marketing, Social Media Marketing, SEM, SEO, and Affiliate Marketing
• Experience in content marketing
• Strong leadership skills with experience managing a team
• Excellent written and verbal communication skills

Preferred Qualifications

• Experience in Affiliate Marketing
• Experience in the Gaming Domain

About the Company

OpenPlay is a leading multi-player skill-based gaming company in the real money gaming space and is part of the Nazara Group. The company provides a culture of empowerment and collective ownership, aiming to be India’s largest vernacular social gaming platform.