Digital Marketing Manager

Responsibilities

• Develop and execute social media strategies across Facebook, Instagram, TikTok, LinkedIn, and X
• Create engaging content, campaigns, and promotional activities to increase brand awareness
• Design and implement customer loyalty, referral, and retention programs
• Drive online customer acquisition and conversion through digital channels
• Optimize customer journeys, online sales funnels, and digital onboarding processes
• Design marketing materials, digital creatives, and presentations
• Track and report key KPIs including acquisition, engagement, conversion, and retention
• Build and maintain Excel-based models, dashboards, and business reports

Requirements

• Bachelor's degree in Marketing, Business, Communications, Design, or a related field
• 2+ years of experience in digital marketing, social media management, or online sales
• Strong understanding of social media platforms and digital marketing tools
• Excellent spoken and written English with strong copywriting skills
• Strong design capabilities using Canva, Adobe Creative Suite, or Figma
• Advanced Excel skills including financial modeling and data analysis
• Experience with CRM systems and digital analytics is an advantage

About the Company

Mobihive focuses on driving customer acquisition, engagement, and revenue growth across multiple African markets through innovative digital strategies.