Digital Marketing Manager

Responsibilities

• Own the digital growth strategy and performance for Dairy Queen Mexico, focusing on online ordering, third-party delivery, and loyalty programs.
• Drive key KPIs including digital sales mix, conversion, frequency, average check, and customer retention.
• Manage third-party delivery platforms and aggregators to optimize sales, profitability, and brand standards.
• Support the launch and scaling of first-party e-commerce and loyalty platforms, including shaping customer journeys and program mechanics.
• Oversee social media, website, and SEO performance to drive traffic and engagement.
• Develop SOPs, playbooks, and training materials to enable franchisees and ensure operational readiness.
• Partner cross-functionally with IT, Operations, Brand Marketing, and external agencies.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (MBA is a plus).
• 5+ years of digital marketing experience, ideally within QSR, retail, or franchised environments.
• Proven experience launching and scaling digital platforms such as online ordering or loyalty programs.
• Full professional fluency in both English and Spanish (written and verbal).
• Proficiency in Microsoft Office (Word, Excel, and PowerPoint).
• Ability to travel locally and internationally up to 10%.

About the Company

International Dairy Queen, Inc. (IDQ) is the parent company of American Dairy Queen Corporation and Dairy Queen Canada, Inc. A subsidiary of Berkshire Hathaway, Inc., IDQ develops, licenses, and services a system of more than 7,800 DQ restaurants in more than 20 countries. We are committed to creating extraordinary Fan experiences and fostering a culture of inclusion and belonging.