Digital Marketing Manager

Responsibilities

• Own the digital growth strategy and performance for Dairy Queen Mexico, focusing on online ordering, third-party delivery, and loyalty programs.
• Drive key KPIs including digital sales mix, conversion rates, frequency, and customer retention.
• Manage day-to-day execution across digital platforms and translate strategy into SOPs and playbooks for franchisees and agencies.
• Lead the optimization of third-party delivery platforms and partner cross-functionally to improve profitability and brand standards.
• Support the launch and scaling of first-party e-commerce and loyalty capabilities.
• Oversee social media, website, and SEO performance to drive traffic and engagement.
• Act as a digital partner to franchisees, providing training and enablement materials to drive platform adoption.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (MBA is a plus).
• 5+ years of digital marketing experience, ideally within QSR, retail, or franchised environments.
• Proven experience launching and scaling digital platforms such as online ordering or loyalty programs.
• Full verbal and written fluency in both English and Spanish.
• Proficiency in Microsoft Office (Word, Excel, and PowerPoint).
• Ability to travel locally and internationally up to 10%.

About the Company

International Dairy Queen, Inc. (IDQ) is the parent company of American Dairy Queen Corporation and Dairy Queen Canada, Inc. We develop, license, and service a system of more than 7,800 DQ restaurants in more than 20 countries. As a subsidiary of Berkshire Hathaway, Inc., we are committed to creating extraordinary Fan experiences through innovation and excellence.