Digital Marketing Manager for Power Tools

Responsibilities

• Plan and manage digital marketing campaigns with a primary focus on lead generation
• Develop and optimize the marketing funnel from lead to opportunity (MQL to SQL)
• Implement use-case-based campaigns for sectors such as HVAC, roofing, and metal construction
• Support international distribution partners with campaign assets and sales argumentation
• Create practical content including social media, video, and use cases to drive end-customer demand
• Utilize AI tools to increase efficiency and scale content and campaign production
• Analyze market trends, competition, and campaign performance to drive continuous optimization
• Collaborate closely with sales, product management, and development teams
• Manage marketing budgets in a targeted and impact-oriented manner

Requirements

• Degree in Marketing, Business Administration with a focus on Marketing, or a comparable qualification
• Several years of proven experience in digital marketing
• Fluent written and spoken German and English
• Strong entrepreneurial thinking and a solid understanding of business processes
• Highly motivated, structured, and independent working style
• Strong customer and sales orientation with a hands-on mentality

Preferred Qualifications

• Experience in content creation, specifically for social media and video
• Proficiency in SEO, SEA, and marketing automation tools

Benefits

• Innovative and high-tech working environment
• Opportunities for early responsibility and diverse tasks
• Extensive training and professional development programs
• Respectful and appreciative corporate culture
• Various employee benefits

About the Company

TRUMPF is a family-run, high-tech company with nearly 19,000 employees at 71 locations worldwide. We build technological worlds for future generations, specializing in lasers, machine tools, EUV, and electronics. Our culture values collaboration, mutual trust, and the drive to question the status quo.