Digital Marketing Manager

About the Company

EsyConnect is a prominent and innovative job portal that has established itself as a leading platform for connecting job seekers with employers. The platform aims to bridge the gap between job seekers and employers by providing a centralized platform for connection, communication, and collaboration.

Responsibilities

• Develop and execute data-driven digital marketing strategies across social media, email, SEO, and paid advertising
• Lead and mentor a team of digital marketing specialists
• Analyze campaign performance, user behavior, and market trends to optimize ROI
• Collaborate with cross-functional teams to ensure consistent brand messaging
• Manage the digital marketing budget and resource allocation
• Oversee the creation and distribution of engaging content across digital platforms
• Maintain relationships with key digital marketing partners and vendors

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 5+ years of experience in digital marketing with a proven track record
• Proficiency in Google Analytics, Google Ads, and major social media platforms
• Strong knowledge of SEO/SEM, CMS, and email marketing tools
• Experience with data analysis and reporting tools
• Excellent project management and leadership skills
• Strong analytical and problem-solving abilities

Preferred Qualifications

• Relevant digital marketing certifications such as Google Analytics, Google Ads, or HubSpot