Digital Marketing Manager

Responsibilities

• Own and scale the paid media engine, managing multi-channel budgets across Google Ads, LinkedIn, and Meta to drive pipeline and ROAS.
• Develop quarterly paid media plans grounded in buyer persona research, intent data, and competitive analysis.
• Execute structured A/B tests on ad copy, creative, audience segments, and landing pages to optimize performance.
• Leverage B2B intent platforms like 6sense or Demandbase to build targeted ABM campaigns aligned with Sales targets.
• Optimize website performance and conversion rates (CRO) while ensuring discoverability for AI-powered search engines.
• Partner with Revenue Operations to manage multi-touch attribution and tie digital spend directly to revenue outcomes.
• Use AI-driven tools to augment ad copy generation, audience modeling, and creative testing at scale.

Requirements

• 5+ years of experience managing substantial B2B SaaS paid media budgets with a focus on driving pipeline.
• Expert-level command of Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, GA4, GTM, and SFDC.
• Proven experience using B2B intent platforms (e.g., 6sense, Demandbase) for account-based marketing.
• Hands-on experience with AI-driven marketing workflows for creative and optimization tasks.
• Strong understanding of CMS management, landing page builders, and conversion rate optimization (CRO).
• Analytical mindset with the ability to interpret multi-touch attribution and predictive analytics.

Benefits

• Competitive salary and comprehensive medical, dental, and vision coverage.
• Generous PTO and 5 additional days off for professional training.
• Flexible work schedules and remote work opportunities.
• Appspace Quiet Fridays (no non-essential internal meetings).
• Mental health resources and gym membership reimbursement.
• Fully paid maternity and parental leave program.

About the Company

Appspace is passionate about creating better work experiences for people everywhere. We offer a global presence with a flexible work culture that allows you to work wherever and however you are at your best. Join us to build lasting connections and grow your career in a culture that helps people love where they work.