Digital Marketing Manager

Responsibilities

• Develop and execute multi-channel digital marketing campaigns, including SEO, SEM, PPC, display ads, and paid social media
• Optimize Google Ads, Meta Ads, and other paid acquisition channels to drive growth
• Conduct keyword research, on-page optimization, and link-building strategies to improve organic search rankings
• Analyze campaign performance metrics, A/B test ad creatives, and optimize ad spend for maximum efficiency
• Collaborate with content and design teams to create engaging ad copy, landing pages, and marketing assets
• Track key performance indicators (KPIs), generate reports, and provide insights to improve marketing strategies
• Manage email marketing campaigns and customer acquisition funnels
• Develop retargeting and customer segmentation strategies to improve user retention and lifetime value

Requirements

• 4+ years of experience in digital marketing, performance marketing, or growth marketing
• Strong expertise in Google Ads, Facebook/Meta Ads, and LinkedIn Ads
• Experience with SEO tools such as Google Search Console, Ahrefs, or SEMrush
• Hands-on experience with Google Analytics, GA4, UTM tracking, and conversion rate optimization (CRO)
• Knowledge of A/B testing, landing page optimization, and marketing automation tools
• Ability to analyze campaign data and optimize ad spend for ROAS and CAC
• Strong copywriting skills for ad creatives, landing pages, and social media campaigns

Preferred Qualifications

• Experience with email marketing and CRM tools like Mailchimp, HubSpot, or Klaviyo

Benefits

• Apple hardware ecosystem for work
• Annual Bonus and Pension Fund
• Top-tier Health and Life Insurance
• Transportation Budget and Coverflex benefits package
• Childcare support
• Urban Sports Club membership
• Free meals at the hub
• Air Conference for team collaboration and growth

About the Company

Air Apps is a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP). Born in Lisbon in 2018, we have reached over 100 million downloads worldwide while remaining self-funded. We challenge the status quo by pushing the boundaries of AI-driven solutions that empower people across the globe.