Digital Marketing Manager

Responsibilities

• Develop and execute multi-channel digital marketing campaigns, including SEO, SEM, PPC, display ads, and paid social media.
• Optimize Google Ads, Meta Ads, and other paid acquisition channels to drive growth.
• Conduct keyword research, on-page optimization, and link-building strategies to improve organic search rankings.
• Analyze campaign performance metrics, A/B test ad creatives, and optimize ad spend for maximum efficiency.
• Collaborate with content and design teams to create engaging ad copy, landing pages, and marketing assets.
• Track key performance indicators (KPIs), generate reports, and provide insights to improve marketing strategies.
• Manage email marketing campaigns and customer acquisition funnels.
• Develop retargeting and customer segmentation strategies to improve user retention and lifetime value.

Requirements

• 4+ years of experience in digital marketing, performance marketing, or growth marketing.
• Strong expertise in Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other paid media platforms.
• Experience with SEO tools such as Google Search Console, Ahrefs, SEMrush, or Moz.
• Hands-on experience with Google Analytics, GA4, UTM tracking, and conversion rate optimization (CRO).
• Knowledge of A/B testing, landing page optimization, and marketing automation tools.
• Ability to analyze campaign data and optimize ad spend for ROAS and CAC.
• Strong copywriting skills for ad creatives, landing pages, and social media campaigns.

Preferred Qualifications

• Experience with email marketing and CRM tools like Mailchimp, HubSpot, or Klaviyo.

Benefits

• Apple hardware ecosystem for work.
• Annual Bonus and Pension Fund.
• Top-tier Health and Life Insurance.
• Transportation Budget and Coverflex benefits package.
• Childcare support.
• Urban Sports Club membership.
• Free meals at the hub.
• Air Conference opportunities for team collaboration.

About the Company

Air Apps is a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP). With over 100 million downloads worldwide and offices in Lisbon and San Francisco, we challenge the status quo by pushing the boundaries of AI-driven solutions that empower people globally.