Digital Marketing Executive

Responsibilities

• Plan and execute online marketing strategies, including promotional email campaigns and multi-channel distribution.
• Manage link-building activities through article submission, document submission, and guest posting.
• Execute site SEO tasks including keyword research and image optimization.
• Manage Google AdWords campaigns to drive effective lead generation.
• Oversee social media marketing across Facebook, Instagram, Pinterest, and YouTube.
• Measure, analyze, and report on the performance of all digital marketing campaigns.
• Evaluate emerging technologies to provide thought leadership for digital adoption.

Requirements

• 3 years of relevant experience in the IT and Web Solutions industry focusing on SEO, SMO, PPC, and Digital Marketing.
• Proven expertise in link building and SEO techniques.
• Proficiency in Google AdWords and lead generation strategies.
• Experience managing marketing on Facebook, Instagram, Pinterest, and YouTube.
• Bachelor or Master degree in Computer Science, Applications, Business, Marketing, or a related field.
• Valid Digital Marketing Certification.
• Ability to work onsite in Kolkata.

Preferred Qualifications

• Immediate joiners or candidates with a maximum 15-day notice period.
• Strong interpersonal skills and a positive, independent work attitude.
• Ability to manage digital marketing budgets and multi-task in a deadline-driven environment.

About the Company

ZinfyTech Web Solutions is a Full-Stack application development and 360-degree digital marketing company. We provide a wide range of business solutions worldwide, including Web Design & Development, Ecommerce Solutions, Mobile Application Development, and IT Strategy & Consulting. We proudly serve clients across India, the UAE, and the USA.