Digital Marketing Executive

Responsibilities

• Plan and execute all digital marketing activities, utilizing techniques such as paid search, SEO, PPC, and affiliate programs
• Manage marketing databases, email campaigns, and social media channels
• Design, build, and maintain the company's social media presence and display advertising campaigns
• Measure and report on the performance of all digital marketing campaigns, assessing results against ROI and KPIs
• Collaborate with internal teams to create landing pages and optimize the user experience
• Evaluate end-to-end customer experiences across multiple channels and touchpoints
• Monitor emerging technologies and provide thought leadership for their adoption

Requirements

• BS/MS degree in marketing, IT, or a related business field
• 1-3 years of proven working experience in digital marketing
• Demonstrable experience managing SEO/SEM, email, social media, and display advertising campaigns
• Proficiency with website analytics tools such as Google Analytics
• Experience in setting up and optimizing Google AdWords campaigns
• Strong analytical skills and a data-driven approach to decision-making
• Up-to-date knowledge of the latest trends and best practices in online marketing

Preferred Qualifications

• Multilingual skills, with a strong preference for English and Arabic
• Experience with ad-serving tools and additional analytics platforms like MOZ or SEORush

About the Company

Emirates Park Zoo is a premier entertainment destination located in Abu Dhabi, dedicated to providing unique wildlife experiences and engaging educational opportunities for visitors.