Digital Marketing Executive

About the Company

Bonanza Portfolio Ltd., founded in 1994 and headquartered in New Delhi, is a leading financial services company with a strong presence across 560+ cities through 1,700+ outlets. It offers a wide range of services including equity broking, portfolio management (PMS), mutual funds, insurance, depository services, and merchant banking.

Responsibilities

• Plan and run digital campaigns across Google Ads, Facebook, LinkedIn, YouTube, and other channels to drive traffic and lead generation
• Promote mutual fund offerings, SIPs, educational content, and calculators through targeted digital strategies
• Create, schedule, and monitor content for social media platforms to educate and engage followers
• Optimize landing pages and digital content for SEO to increase organic traffic
• Monitor website analytics, campaign performance, and lead funnels using Google Analytics and CRM dashboards
• Collaborate with content, compliance, and design teams to create investor-focused campaigns
• Execute email marketing campaigns for investor education and product updates
• Ensure all digital communication complies with SEBI guidelines and internal compliance requirements

Requirements

• Bachelor’s degree in Marketing, Finance, Business, or related field
• 1–3 years of digital marketing experience, preferably in BFSI
• Good understanding of mutual funds, SIPs, and investor personas
• Experience with Google Ads, Meta Ads Manager, SEO tools, and email marketing tools
• Strong analytical skills to interpret data and optimize performance
• Excellent written and verbal communication skills

Preferred Qualifications

• Prior work in a financial advisory, mutual fund distribution firm, or fintech company
• Familiarity with CRM tools (e.g., LSQ) and basic knowledge of HTML/CSS
• Understanding of financial compliance and SEBI regulations related to digital marketing
• Certification in Digital Marketing (Google, Meta, HubSpot, etc.)