Digital Marketing Executive

About the Company

BJAK builds superior application platforms globally with the mission of creating successful businesses while contributing positively to society. We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry, currently serving over 8 million users across the region.

Responsibilities

• Plan, launch, and optimize paid digital campaigns across Meta, Google Ads, TikTok, and other platforms
• Monitor and analyze campaign KPIs including CTR, CPC, CPA, and ROAS daily
• Conduct A/B testing on ad creatives, copy, audiences, placements, and bidding strategies
• Collaborate with content and design teams to craft high-performing ads and landing experiences
• Manage campaign budgets across channels to ensure efficient allocation and maximum ROI
• Build detailed weekly and monthly reports highlighting key insights and optimization actions
• Set up and manage conversion tracking using UTM parameters, pixels, and Google Tag Manager
• Conduct audience research and segmentation to target high-intent user groups

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or related field
• Proven experience in digital advertising operations or performance marketing roles
• Hands-on expertise in Facebook Business Manager, Google Ads, and TikTok Ads
• Proficiency in Google Analytics and Meta Ads Reporting
• Strong understanding of ad formats, bidding strategies, and targeting mechanisms
• Experience with conversion tracking, UTM parameters, and Google Tag Manager

Preferred Qualifications

• Certification in Google Ads or Meta Blueprint
• Experience in a high-growth startup or digital-first company
• Knowledge of SEO, email marketing, or affiliate networks
• Exposure to marketing automation tools or CRM platforms like HubSpot or Braze
• Familiarity with Looker Studio, Tableau, or custom BI dashboards