Digital Marketing Director

Responsibilities

• Lead and execute digital strategy across paid and organic channels, including search, paid social, display, and retargeting
• Plan, launch, and optimize digital campaigns that support go-to-market priorities
• Partner with campaign, content, and product marketing teams to amplify content through effective digital distribution
• Own the technical and performance side of the website, including landing page creation, conversion rate optimization (CRO), and SEO fundamentals
• Serve as the primary marketing automation expert, managing campaign setup, tracking, attribution, and lead scoring
• Work closely with marketing operations to ensure clean data and strong integration with Salesforce
• Build and manage audience segmentation frameworks to support targeted acquisition and nurture strategies

Requirements

• 8+ years of experience in B2B SaaS digital marketing or demand generation
• Proven track record of driving pipeline through both paid and organic digital channels
• Hands-on experience with HubSpot or similar modern marketing automation platforms
• Working knowledge of Salesforce and the marketing-to-sales handoff process
• Experience managing and optimizing websites as a growth and conversion engine
• Highly analytical mindset with the ability to translate data into actionable insights

Benefits

• 401(k) Match
• Medical, Dental, & Vision Insurance
• 20 Days of Paid Time Off (PTO) and 11 Paid Holidays
• “Be Me Time” off for mental health, re-charging, and volunteering
• Employer-funded Short/Long-Term Disability, Life, and AD&D Insurance
• Matching Gift Program

About the Company

InfoTrack is a global leader in legal technology, providing a platform that seamlessly connects law firms to the courts and the essential services they need to litigate successfully. We are passionate about fostering a high-performance culture built on professional development, open communication, and transparent leadership.