Digital Marketing Associate, APAC

Responsibilities

• Support the planning, execution, and optimization of digital marketing campaigns across APAC markets, including paid search, social, and messaging channels.
• Monitor and report on key marketing metrics such as website traffic, engagement, leads, and conversion rates.
• Build and maintain performance dashboards using GA4, Power BI, and Excel.
• Utilize AI tools (Claude, ChatGPT, Copilot) for daily research, content drafting, and workflow automation.
• Use generative AI tools (Midjourney, Adobe Firefly, Canva AI) to create and iterate on marketing assets and ad creatives.
• Coordinate with country marketing teams, external agencies, and regional stakeholders to ensure timely campaign delivery.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
• 2-3 years of experience in digital marketing, marketing analytics, or campaign operations.
• Hands-on experience with GA4, Power BI, Excel, and major ad platforms like Meta Ads Manager or Google Ads.
• Demonstrated daily use of AI tools for content creation, research, or data analysis, including effective prompt engineering.
• Experience using generative AI tools for creative production (image, video, or copy).
• Strong communication, organization, and stakeholder management skills.

Preferred Qualifications

• Experience in consumer digital businesses such as e-commerce, fintech, insurtech, or consumer apps.
• Familiarity with the APAC digital landscape, including platforms like TikTok, LINE, or Zalo.
• Experience with marketing automation platforms (HubSpot, Salesforce Marketing Cloud, Braze).
• Exposure to SEO/GEO (Generative Engine Optimisation) strategies.
• Basic proficiency in Python or SQL for marketing data analysis.

About the Company

Zurich is a global insurance leader driving digital transformation. This role offers the opportunity to work at the frontier of digital marketing and AI, contributing to innovative marketing programs across more than 10 APAC markets.