Digital Marketing Assistant

Responsibilities

• Assist in the setup and management of campaigns in Google.
• Monitor daily and weekly campaign performance including CPC, CTR, CPA, ROAS, and conversion rates.
• Build and maintain performance reports using Excel to highlight key insights and trends.
• Analyze campaign data to identify optimization opportunities regarding audiences, creatives, and budget allocation.
• Support A/B testing initiatives across audiences, copy, and creative formats.
• Coordinate with creative teams to ensure timely implementation of assets.
• Track budget pacing and ensure alignment with monthly investment plans.

Requirements

• Understanding of key digital marketing metrics (CPC, CPM, CTR, CPA, ROAS, CPV, etc.).
• Knowledge of conversion funnel fundamentals and basic pixel/event tracking (Google Tag Manager).
• Intermediate to advanced Excel skills, including Pivot tables, VLOOKUP/XLOOKUP, and IF statements.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Intermediate to advanced English proficiency (written and verbal).

Preferred Qualifications

• Experience with Google paid media tools.

Benefits

• Competitive base salaries and bonus incentives.
• Support for financial well-being and retirement.
• Comprehensive medical, dental, vision, life insurance, and disability benefits.
• Flexible working model with hybrid arrangements.
• Generous paid parental leave policies.
• Career development and training opportunities.

About the Company

American Express is a global company built on a 175-year history of innovation and a commitment to backing customers, communities, and colleagues. We operate with a strong risk mindset to uphold our brand promise of trust, security, and service.