Digital & Marketing Apprentice

Responsibilities

• Conduct quantitative studies to improve customer data knowledge for B2B projects
• Perform precise targeting using CRM and other platforms for marketing operations
• Collaborate with IT to improve CRM data quality and management rules
• Reconcile CRM data with digital acquisition data
• Support the Group Traffic Manager in monitoring and evaluating acquisition channels (SEA, SEO, Emailing)
• Create and monitor reports and data visualizations to support decision-making
• Prepare data analyses and develop reasoned summaries

Requirements

• Currently pursuing a Bachelor's or Master's degree in Data, Statistics, Business Intelligence, or Digital Marketing
• Proficiency in Excel and fundamental data analysis concepts (KPIs)
• Knowledge of statistical tools such as R or Python
• Understanding of web marketing principles (SEA, SEO, SMO)
• Knowledge of data analysis fundamentals and Machine Learning techniques
• Rigorous, organized, and proactive with strong teamwork skills

About the Company

Groupe AFNOR is an international group dedicated to sustainable development, operating in over 37 locations worldwide. Since 1926, the group has designed solutions based on voluntary standards to foster progress and trust across four main areas: Normalization, Editions, Competencies, and Certification.