Digital Marketing and Web Lead

Responsibilities

• Lead the design, development, and management of the Faculty's main websites, landing pages, and digital presence.
• Create original digital assets including digital ads, social media graphics, infographics, newsletters, and brochures.
• Develop web design strategies, including wireframes, storyboards, user flows, and site maps.
• Drive SEO and keyword best practices to increase organic traffic and improve search engine positioning.
• Optimize websites for maximum speed, scalability, and functionality across desktop, mobile, and tablet devices.
• Manage relationships with external creative and digital agencies.
• Establish and promote digital design guidelines to ensure brand consistency across all platforms.
• Monitor and report on website performance, providing recommendations for continuous optimization.

Requirements

• Undergraduate degree in a relevant discipline or an equivalent combination of education and experience.
• Minimum five years of related experience in digital marketing or web design.
• Expert knowledge of Adobe Creative Cloud (Photoshop, InDesign, Illustrator).
• Expert working knowledge of WordPress.
• Strong proficiency in HTML, CSS, and JavaScript.
• Experience with web analytics, SEO, UX, and UI research tools.
• Experience with Google Analytics and Google Ads.

Preferred Qualifications

• Experience working within a large, complex organization.
• Knowledge of web accessibility standards (WCAG, W3C).
• Experience with Agile development processes.
• Experience configuring and maintaining open-source CMS plugins/modules.

About the Company

The University of British Columbia (UBC) is a global centre for research and teaching, consistently ranked among the top 20 public universities globally. The Faculty of Forestry and Environmental Stewardship is a world leader in wood products science, natural resources conservation, and forest sciences. UBC is committed to fostering an inclusive and diverse community that supports inspired students, faculty, and staff.