
Posted 21 days ago
Digital Marketing Analyst
Active Fitness StoreDigital Marketing Analyst
Requirements
2+ years CRM or lifecycle marketing experience, Hands-on CRM tool experience, Customer segmentation and automation workflows, Email, WhatsApp, and Push Notification campaign experience, Analytical and reporting skills
Skills
CRMEmail MarketingGoogle Analytics
About the role
Responsibilities
- Plan, execute, and optimize CRM campaigns across email, WhatsApp, and app push notifications
- Create customer segmentation strategies based on purchase behavior, engagement patterns, and lifecycle stages
- Build and manage automated customer journeys and retention flows
- Analyze campaign performance metrics including open rates, CTR, conversion rates, and revenue generated
- Conduct A/B testing on subject lines, creatives, messaging, and audience segments
- Coordinate with design, content, and performance marketing teams for seamless execution
- Monitor customer engagement trends and provide actionable insights
- Maintain CRM databases to ensure data accuracy and hygiene
- Generate weekly and monthly performance reports with strategic recommendations
Requirements
- 2+ years of experience in CRM, lifecycle marketing, or retention marketing
- Hands-on experience working with CRM tools
- Strong understanding of customer segmentation and automation workflows
- Proven experience managing Email, WhatsApp, and Push Notification campaigns
- Strong analytical and reporting skills
- Excellent communication and coordination skills
Preferred Qualifications
- Experience in the ecommerce or retail industry
- Familiarity with Google Analytics, Meta reporting, or ecommerce analytics
- Basic understanding of customer journey mapping
- Knowledge of conversion optimization and retention strategies
- Creative mindset with strong attention to campaign messaging and timing
About the Company
Active Fitness Store is a trusted fitness equipment provider in the UAE since 2013, delivering quality, service, and support across the Gulf.
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Active Fitness Store · India
