Digital Marketing Analyst

Responsibilities

• Plan, execute, and optimize CRM campaigns across email, WhatsApp, and app push notifications
• Create customer segmentation strategies based on purchase behavior, engagement patterns, and lifecycle stages
• Build and manage automated customer journeys and retention flows
• Analyze campaign performance metrics including open rates, CTR, conversion rates, and revenue generated
• Conduct A/B testing on subject lines, creatives, messaging, and audience segments
• Coordinate with design, content, and performance marketing teams for seamless execution
• Monitor customer engagement trends and provide actionable insights
• Maintain CRM databases to ensure data accuracy and hygiene
• Generate weekly and monthly performance reports with strategic recommendations

Requirements

• 2+ years of experience in CRM, lifecycle marketing, or retention marketing
• Hands-on experience working with CRM tools
• Strong understanding of customer segmentation and automation workflows
• Proven experience managing Email, WhatsApp, and Push Notification campaigns
• Strong analytical and reporting skills
• Excellent communication and coordination skills

Preferred Qualifications

• Experience in the ecommerce or retail industry
• Familiarity with Google Analytics, Meta reporting, or ecommerce analytics
• Basic understanding of customer journey mapping
• Knowledge of conversion optimization and retention strategies
• Creative mindset with strong attention to campaign messaging and timing

About the Company

Active Fitness Store is a trusted fitness equipment provider in the UAE since 2013, delivering quality, service, and support across the Gulf.