Digital Manager

Responsibilities

• Lead day-to-day planning, strategy, and optimization of digital campaigns to meet client KPIs
• Manage media plans, budgets, and forecasting for direct response and performance campaigns
• Oversee workflow management and training for direct reports
• Act as the primary communication lead for clients, media partners, and internal stakeholders
• Collaborate across markets to deliver integrated media plans and respond to client briefs
• Utilize reporting acumen to suggest optimizations and enhance campaign performance
• Implement Test & Learn innovation frameworks

Requirements

• Comprehensive experience in digital media at an agency, media owner, or client side
• Advanced understanding of digital principles including paid social, search, and programmatic
• Proficiency with DSPs, Social Ads Managers, and ad-serving technology
• Experience with audience segmentation, CRM processes, and 1st party data
• Proven experience managing and mentoring a team
• Strong presentation and communication skills
• Knowledge of comScore, IRIS from IPSOS, and Google Ads Reach Planner

Preferred Qualifications

• Hands-on experience with verification tools, viewability, and attribution modeling
• Ability to build cross-channel strategies integrating offline and online media

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale through the WPP Open platform.