
Posted 7 hours ago
Digital Insights and Analytics Senior Manager
Abbott
Requirements
Bachelor's degree in Marketing, Business Analytics, or related field, 10+ years in CX, analytics, or digital marketing, 4+ years of leadership experience, Experience with CX measurement frameworks (CXI, NPS, CSAT), Experience with Voice of Customer programs, Proficiency in customer journey mapping, Experience with Google Analytics and marketing automation tools
Skills
Data AnalysisGoogle Analytics
About the role
Responsibilities
- Own and evolve the enterprise Customer Experience Index (CEI), including methodology, governance, and reporting
- Drive adoption of standardized CX metrics and measurement frameworks across business units and channels
- Design and operationalize a closed-loop Voice of Customer (VoC) program
- Lead end-to-end customer journey mapping to identify friction points and moments that matter
- Apply advanced analytics, AI, and predictive modeling to anticipate customer needs and personalize experiences
- Partner cross-functionally to define, execute, and measure the impact of experience enhancements
- Influence stakeholders and drive adoption of CX best practices across the enterprise
Requirements
- Bachelor’s degree in Marketing, Business Analytics, or a related field
- 10+ years of experience in Customer Experience (CX), analytics, digital marketing, or consulting
- 4+ years of leadership experience managing teams or driving enterprise initiatives
- Proven experience implementing CX measurement frameworks such as CXI, NPS, or CSAT at scale
- Experience designing and managing Voice of Customer programs and closed-loop feedback systems
- Strong expertise in customer journey mapping, service design, and friction point analysis
- Proficiency with analytics and marketing tools, including Google Analytics and marketing automation platforms
Preferred Qualifications
- Advanced degree (MBA or Master’s) in a relevant field
- Experience applying AI, machine learning, or predictive analytics to CX optimization
- Background working in complex, matrixed, or global organizations
- Familiarity with digital transformation initiatives and omnichannel engagement strategies
- Strong change management experience driving cross-functional alignment
Benefits
- Career development opportunities within an international company
- Free medical coverage for employees via the Health Investment Plan (HIP) PPO
- Excellent retirement savings plan with high employer contribution
- Tuition reimbursement and specialized student debt/education programs
About the Company
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines.
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Abbott · Abbott Park
