Digital Insight Analyst

Responsibilities

• Respond to client briefs and manage expectations with an analytical focus
• Translate data into actionable insights for all stakeholders
• Coordinate with cross-functional teams to support digital advertising projects
• Develop social media reputation and campaign reports using social listening
• Create audience insights to inform internal strategy and creative operations
• Conduct research and ad-hoc analysis using third-party tools and boolean searching
• Test new social listening and analysis tools

Requirements

• 3+ years of digital strategy or analysis experience, preferably in a network agency or consultancy
• Proficiency in data gathering, analysis, and data visualization
• Ability to derive the "why" behind data and present concise, action-oriented findings
• Advanced Excel skills for organizing and consolidating multiple data sources
• Experience with social listening platforms such as Brandwatch, Sprinklr, or SocialBakers
• Strong English communication and presentation skills
• Deep understanding of social media platforms including TikTok, Instagram, and YouTube

Preferred Qualifications

• Experience with PowerBI
• Experience with Microsoft Azure

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce. Through the Studio X initiative in collaboration with The Coca-Cola Company, VML leverages data and technology to deliver intelligent, agile, and adaptable marketing solutions.