Digital Growth Marketing Manager

Responsibilities

• Own the digital growth strategy and performance for Dairy Queen Mexico across online ordering, third-party delivery, and loyalty programs.
• Drive key KPIs including digital sales mix, conversion, frequency, average check, and customer retention.
• Manage day-to-day execution and operational readiness for all digital platforms, creating SOPs and playbooks for franchisees and agencies.
• Optimize third-party delivery aggregator performance to drive sales while protecting brand standards and profitability.
• Support the launch and scaling of first-party e-commerce and loyalty capabilities, shaping customer journeys and program mechanics.
• Oversee social media, website, and SEO performance to drive traffic and engagement.
• Act as a digital partner to franchisees, providing training and materials to drive platform adoption.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
• 5+ years of digital marketing experience, ideally within QSR, retail, or franchised environments.
• Proven experience launching and scaling digital platforms such as online ordering, delivery, or loyalty programs.
• Full professional fluency in both English and Spanish (written and verbal).
• Proficiency in Microsoft Office (Word, Excel, and PowerPoint).
• Ability to travel locally and internationally up to 10%.

Preferred Qualifications

• MBA degree.
• Strong understanding of digital performance levers and e-commerce optimization.
• Experience influencing cross-functional partners in a fast-paced, ambiguous environment.

About the Company

International Dairy Queen, Inc. (IDQ) is the parent company of American Dairy Queen Corporation and Dairy Queen Canada, Inc. IDQ develops, licenses, and services a system of more than 7,800 DQ restaurants in more than 20 countries. As a subsidiary of Berkshire Hathaway, Inc., we are committed to creating extraordinary Fan experiences through innovation and excellence.