Digital Expert Senior

Responsibilities

• Develop performance strategies oriented to the search channel for lead generation clients
• Activate, manage, and optimize Search/PMax/Discovery campaigns in Google Ads/Search Ads 360 and Bing Search
• Monitor, report, and optimize active search campaigns
• Provide direct reporting to clients for managed accounts
• Develop PPT presentations and follow-up reports
• Manage and prioritize daily client requests
• Develop innovation proposals and constant account improvement
• Create and propose integrated strategies with other active channels

Requirements

• At least 3 years of experience in similar roles
• Degree in Business Administration, Marketing, Advertising, PR, or similar
• Knowledge of Search Ads 360, Google Ads, Google Analytics, and Campaign Manager
• Ability to analyze the media industry
• Advanced skills in Excel and PowerPoint

About the Company

IPG Mediabrands is a global media agency group belonging to Interpublic Group (IPG). In Spain, it has over 450 professionals located in Madrid, Barcelona, and Valencia, acting as strategic partners by integrating data, creativity, and technology to guide brands.