Digital Director

Responsibilities

• Define and execute a digital strategy focused on acquisition, e-commerce, and revenue growth in alignment with luxury standards.
• Take full ownership of the digital P&L, managing budget allocation and driving profitable growth.
• Lead and scale the Paid Acquisition, E-commerce, CRM, Customer Service, and Tech teams.
• Oversee advanced acquisition strategies, specifically within Paid Social, in high-volume environments.
• Drive e-commerce optimization projects, including UX, site architecture, and conversion funnels using the Shopify ecosystem.
• Transform CRM strategies from pure acquisition toward long-term retention and omnichannel value creation.
• Establish clear processes, governance, and a data-driven culture across all digital functions.

Requirements

• 10-12 years of experience in digital leadership roles with a strong focus on acquisition and e-commerce.
• Proven expertise in P&L management and driving significant online revenue growth.
• Deep mastery of Shopify and its ecosystem.
• Extensive expertise in Paid Social and digital acquisition strategies.
• Strong managerial skills with experience leading multi-disciplinary teams.
• Fluency in English is mandatory.
• High sensitivity to luxury codes and excellence in customer experience.

Benefits

• Modern office space in the heart of Paris (2nd arrondissement).
• ClassPass subscription for fitness and well-being.
• Exclusive access to Maison sales and preferential employee discounts.
• Comprehensive health insurance (ALAN) covered at 60%.
• Access to childcare networks (People and Baby / Les Petits Chaperons Rouges).
• Swile meal vouchers (€10 value, 50% covered).
• 50% reimbursement of public transport or a sustainable mobility allowance.
• 25 days of annual leave plus 10.5 RTT days.

About the Company

Polène Paris is a French leather goods house distinguished by its excellent craftsmanship. Currently in a phase of sustained international expansion, the digital department serves as a central strategic lever for value creation, desirability, and performance. We are a team of over two hundred passionate professionals working from our Parisian headquarters to write the next chapter of our brand's history.