Digital Data Specialist

Responsibilities

• Own and elevate the measurement ecosystem by turning raw data into actionable insights across marketing, ecommerce, and digital products
• Design data layers, event taxonomy, and tracking specifications to ensure data accuracy and structure
• Manage tagging and implementation using Piwik PRO, GA, and GTM, including ecommerce events, pixels, and UTMs
• Build robust Power BI reporting using DAX and Power Query to support business reviews and self-service analytics
• Analyze customer journeys and funnels using UX tools like Hotjar and Clarity to identify friction and optimization opportunities
• Support CRO and A/B testing initiatives to drive measurable improvements in conversion
• Monitor website performance and Core Web Vitals in collaboration with IT teams
• Benchmark competitors and track market trends using web scraping and other intelligence tools

Requirements

• Strong experience with Piwik PRO, Google Analytics (GA), and Google Tag Manager (GTM)
• Deep understanding of GDPR and CMP compliance
• Proven expertise in web analytics, ecommerce tracking, and event-based tracking
• Proficiency in Power BI, specifically with DAX and Power Query
• Experience with UX analytics tools such as Hotjar or Clarity
• Hands-on experience with CRO and A/B testing methodologies
• Ability to perform web scraping using Python or specialized tools
• Sharp analytical mindset with the ability to communicate complex data through simple, business-driven narratives

Preferred Qualifications

• Knowledge of SQL or BigQuery
• Experience with Core Web Vitals and performance optimization
• Background working in an ecommerce or digital product environment

About the Company

Founded in 2012, Stanley/Stella is Europe’s leading brand for premium and sustainable blank apparel. Our mission is to redefine how responsible fashion is made, distributed, and experienced by combining contemporary design with an uncompromising commitment to sustainability.