Digital Content Specialist

Responsibilities

• Execute day-to-day content across priority social media platforms including Facebook, Instagram, and LinkedIn
• Utilize social media scheduling tools to create and manage engaging posts aligned with institutional priorities
• Produce short-form video content and branded graphics to increase engagement
• Develop compelling student and alumni stories that highlight campus experiences and outcomes
• Write, edit, and update website content via WordPress to ensure accuracy and brand alignment
• Apply SEO best practices to improve website visibility and user experience
• Track and report on engagement metrics using Google Analytics and native social media insights
• Provide live social media coverage and photography for select campus events

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field
• 1–3 years of relevant experience, including internships or student work
• Three writing samples and an online portfolio or resume links demonstrating digital content skills
• Strong writing and editing skills with high attention to detail
• Basic photography and video editing skills
• Basic design skills for creating branded graphics
• Familiarity with emerging social media platforms and digital content trends

Preferred Qualifications

• Experience using WordPress or similar content management systems
• Familiarity with Google Analytics and social media insights tools
• Experience with social media scheduling platforms such as Loomly, Hootsuite, Sprout, or Later

About the Company

The University of St. Francis is a mission-driven institution dedicated to advancing its brand through student-centered storytelling and community engagement. We foster a creative environment where digital communicators can grow their skills in higher education marketing and institutional growth.