Digital Content Specialist

Responsibilities

• Own the Jusbrasil Blog (Justech) strategy, defining editorial calendars, topics, and growth strategies
• Produce, edit, and publish content regarding products, technology, AI, innovation, and access to justice
• Translate complex themes into clear, educational, and relevant materials for various audiences
• Develop content for articles, e-books, studies, newsletters, landing pages, webinars, and social media
• Structure SEO and GEO (Generative Engine Optimization) strategies to increase organic visibility
• Use AI tools for research, production, and content optimization
• Monitor audience, engagement, and conversion metrics to evolve editorial strategy
• Collaborate with Product, Growth, Marketing, Data, Design, and Communication teams

Requirements

• Experience in digital content production and management
• Experience in editorial management of corporate blogs
• Solid knowledge of SEO and organic acquisition strategies
• Excellent writing skills and ability to adapt language for different audiences
• Analytical capacity to transform data into editorial decisions
• Experience with artificial intelligence applied to content production and optimization
• Strong organizational skills and sense of ownership

Preferred Qualifications

• Experience in technology companies, SaaS, or digital platforms
• Knowledge of Google Analytics 4, Google Search Console, and Semrush
• Experience with GEO (Generative Engine Optimization) strategies
• Experience with inbound marketing and rich material production
• Knowledge of the legal market, LegalTech, or access to justice

About the Company

Jusbrasil is an AI-first company using Generative AI and massive data to transform the justice system in Brazil, managing petabytes of data and billions of documents to improve access to justice.